The KCAU Library

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1.
Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2007
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .G39 2007. KCA Kitengela Campus Library (5)Call number: HF5415.1265 .G39 2007, ... Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .G39 2007, ...
2.
E-Business / Gary P. Schneider. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Course Technology/Cengage Learning 2011
Availability: Items available for loan: Town Campus Library (1)Call number: HF5548.32 .S35 2011. KCA Kisumu Campus (1)Call number: HF5548.32 .S35 2011. Martin Oduor-Otieno Library (1)Call number: HF5548.32 .S35 2011.
3.
Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.]. by
Edition: 4rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education, 2009
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .I57 2009, ...
4.
Global marketing / Warren J. Keegan, Mark C. Green. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey. Prentice- Hall, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .G58 2000, ...
5.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5548.32 .L38 2002, ...
6.
Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .N495 2000. Martin Oduor-Otieno Library (3)Call number: HF5415.1265 .N495 2000, ...
7.
Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002
Other title:
  • Strategies for reaching the new hybrid consumer
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .W558 2002. KCA Kitengela Campus Library (2)Call number: HF5415.1265 .W558 2002, ... Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .W558 2002, ...
8.
Deep branding on the Internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein and Edward H. Levine. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Roseville, Calif. : Prima Venture, c2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .B73 2000.
9.
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2004
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415.1265 .I565 2004, ... KCA Kitengela Campus Library (1)Call number: HF5415.1265 .I565 2004. Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .I565 2004.
10.
E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2001
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5548.32 .R39 2001, ...
11.
Principles of internet marketing / Ward Hanson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .H36 2000.
12.
Deep branding on the Internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein and Edward H. Levine. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK. : Prima Venture, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .B73 2000, ...
13.
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .I565 2002.
14.
Selling beyond eBay : foolproof ways to reach more customers and make big money on rival online marketplaces / Greg Holden. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2006
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.1265 .H654 2006. Martin Oduor-Otieno Library (3)Call number: HF5415.1265 .H654 2006, ...
15.
Internet marketing : foundations and applications / Carolyn Siegel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .S534 2004.
16.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Addison Wesley, c2001
Availability: Items available for loan: Town Campus Library (1)Call number: HF5548.32 .L38 2001. Martin Oduor-Otieno Library (2)Call number: HF5548.32 .L38 2001, ...
17.
The e-commerce arsenal : 12 technologies you need to prevail in the digital arena / Alexis D. Gutzman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5548.32 .G88 2001, ...
18.
E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .S774 2006.
19.
Putting your small business on the Web / Maria Langer. by Series: Peachpit guide to webtop publishing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkeley, CA : Peachpit Press, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .L357 2000.
20.
Guerrilla marketing with technology : unleashing the full potential of your small business / Jay Conrad Levinson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, c1997
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .L4792 1997.
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P. O. Box 56808 – 00200 Nairobi, Kenya

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