Convergence marketing :
Wind, Yoram.
Convergence marketing : running with the centaurs / Subtitle on cover: Strategies for reaching the new hybrid consumer Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. - Upper Saddle River, NJ : Financial Times Prentice Hall, c2002. - xxviii, 336 p. : ill. ; 24 cm.
Includes bibliographic references and index.
0130650757
2002282225
Internet marketing.
Marketing.
Consumer behavior.
Communication in marketing.
HF5415.1265 / .W558 2002
Convergence marketing : running with the centaurs / Subtitle on cover: Strategies for reaching the new hybrid consumer Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. - Upper Saddle River, NJ : Financial Times Prentice Hall, c2002. - xxviii, 336 p. : ill. ; 24 cm.
Includes bibliographic references and index.
0130650757
2002282225
Internet marketing.
Marketing.
Consumer behavior.
Communication in marketing.
HF5415.1265 / .W558 2002