Results
|
|
1.
|
Integrated marketing communications : a systems approach / M. Joseph Sirgy. by
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.123 .S55 1998. Martin Oduor-Otieno Library (3)Call number: HF5415.123 .S55 1998, ...
|
|
|
2.
|
Consumer behavior and marketing action / Henry Assael. by
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia : Cengage Learning, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.3 .A83 1998. Martin Oduor-Otieno Library (3)Call number: HF5415.3 .A83 1998, ...
|
|
|
3.
|
|
|
|
4.
|
Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Reading, Mass. : Addison-Wesley, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (3)Call number: HF5415 .R3242 1998, ... Martin Oduor-Otieno Library (3)Call number: HF5415 .R3242 1998, ...
|