The KCAU Library

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1.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.32 .S35 2010, ... Martin Oduor-Otieno Library (2)Call number: HF5415.32 .S35 2010, ...
2.
Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall , c2010
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.2 .B779 2010, ...
3.
Marketing management / Russell S. Winer, Ravi Dhar. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.13 .W5476 2011. Martin Oduor-Otieno Library (2)Call number: HF5415.13 .W5476 2011, ...
4.
Global marketing / Warren J. Keegan, Mark C. Green. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey. Prentice- Hall, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .G58 2000, ...
5.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, 2001
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .K636 2001. Martin Oduor-Otieno Library (2)Call number: HF5415 .K636 2001, ...
6.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5415.13 .C533 2007, ...
7.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .K636 2008.
8.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice Hall, c1999
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .K6314 1999. Martin Oduor-Otieno Library (2)Call number: HF5415 .K636 2008, ...
9.
Marketing : an introduction / Gary Armstrong & Philip Kotler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415 .K625 2000. Martin Oduor-Otieno Library (5)Call number: HF5415 .K625 2000, ...
10.
Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper saddle river, N. J. : Prentice Hall, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .K64 2003, ...
11.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.123 .C58 2004, ...
12.
Principles of global marketing / Warren J. Keegan, Mark C. Green. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .K443 1997. Martin Oduor-Otieno Library (2)Call number: HF1416 .K443 1997, ...
13.
International marketing research / V. Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .K775 2000. Martin Oduor-Otieno Library (1)Call number: HF1416 .K775 2000.
14.
Global marketing management / Warren J. Keegan. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2002
Availability: Items available for loan: Town Campus Library (1)Call number: HF1416 .K44 2002. KCA Kisumu Campus (1)Call number: HF1416 .K44 2002. Martin Oduor-Otieno Library (3)Call number: HF1416 .K44 2002, ...
15.
Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002
Other title:
  • Strategies for reaching the new hybrid consumer
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .W558 2002. KCA Kitengela Campus Library (2)Call number: HF5415.1265 .W558 2002, ... Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .W558 2002, ...
16.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .S35 2007. Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S35 2007.
17.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5h ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B3 1997. Martin Oduor-Otieno Library (2)Call number: HF5823 .A13 1996, ...
18.
Integrated marketing communications : a systems approach / M. Joseph Sirgy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.123 .S55 1998. Martin Oduor-Otieno Library (3)Call number: HF5415.123 .S55 1998, ...
19.
Discovering data mining : from concept to implementation / Peter Cabena ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.125 .D584 1998.
20.
Marketing channels / Anne T. Coughlan ... [et al.]. by Series: The Prentice Hall international series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Prentice Hall-hall of India c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.129 .S75 2001, ...
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