The KCAU Library

Your search returned 75 results.

Sort
Results
21.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.123 .C58 2004, ...
22.
Principles of global marketing / Warren J. Keegan, Mark C. Green. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .K443 1997. Martin Oduor-Otieno Library (2)Call number: HF1416 .K443 1997, ...
23.
International marketing research / V. Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .K775 2000. Martin Oduor-Otieno Library (1)Call number: HF1416 .K775 2000.
24.
Global marketing management / Warren J. Keegan. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2002
Availability: Items available for loan: Town Campus Library (1)Call number: HF1416 .K44 2002. KCA Kisumu Campus (1)Call number: HF1416 .K44 2002. Martin Oduor-Otieno Library (3)Call number: HF1416 .K44 2002, ...
25.
Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002
Other title:
  • Strategies for reaching the new hybrid consumer
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .W558 2002. KCA Kitengela Campus Library (2)Call number: HF5415.1265 .W558 2002, ... Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .W558 2002, ...
26.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .S35 2007. Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S35 2007.
27.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5h ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B3 1997. Martin Oduor-Otieno Library (2)Call number: HF5823 .A13 1996, ...
28.
Integrated marketing communications : a systems approach / M. Joseph Sirgy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.123 .S55 1998. Martin Oduor-Otieno Library (3)Call number: HF5415.123 .S55 1998, ...
29.
Services marketing : People, technology, strategy / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall ; c1991
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.122 .L68 1991.
30.
Discovering data mining : from concept to implementation / Peter Cabena ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.125 .D584 1998.
31.
Marketing channels / Anne T. Coughlan ... [et al.]. by Series: The Prentice Hall international series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Prentice Hall-hall of India c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.129 .S75 2001, ...
32.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2006
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.13 .C533 2006. Martin Oduor-Otieno Library (3)Call number: HF5415.13 .C533 2006, ...
33.
Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.35 .S65 1997, ...
34.
Marketing : Connecting with customers / Harrell, Gilbert D. by
Edition: 2dn ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey : Prentice Hall; 2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .H356.
35.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .L5883 2007.
36.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J : Prentice Hall, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .M29 1999.
37.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .C58 2007.
38.
E-commerce strategies / Charles Trepper. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice hall of india, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5548.32 .T74 2000.
39.
E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .S774 2006.
40.
Marketing communications : contexts, contents, and strategies / Chris Fill. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London New York : Prentice Hall, 1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .F55 1999.
Pages
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

More Links

Powered by Koha