The KCAU Library

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21.
Modern Marketing Research / S. G. Patil, P. V. Kulkarni, Homai, Pradhan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay : Himalaya publishing House, 1983
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .P74 1983.
22.
Marketing research / Jan Wiid & Colin Diggines. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lansdowne : Juta, 2013
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .W55 2013.
23.
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.2 .H258 2000.
24.
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2011
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD38.7 .H44 2011.
25.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: Arab world ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Education Ltd, c2013
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.2 .M29 2013..
26.
Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall , c2010
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.2 .B779 2010, ...
27.
Exploring marketing research / William G. Zikmund, Barry J. Babin. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson/South-Western, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .Z54 2007.
28.
Marketing research / Donald R. Cooper, Pamela S. Schindler. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.2 .C635 2006, ...
29.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.2 .H258 2006. KCA Kisumu Campus (1)Call number: HF5415.2 .H258 2006. Martin Oduor-Otieno Library (2)Call number: HF5415.2 .H258 2006, ...
30.
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2006
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.2 .E26 2006. Martin Oduor-Otieno Library (1)Call number: HF5415.2 .E26 2006.
31.
Marketing research : a practical approach for the new millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415.2 .H258 2000, ... KCA Kitengela Campus Library (1)Call number: HF5415.2 .H258 2000. Martin Oduor-Otieno Library (3)Call number: HF5415.2 .H258 2000, ...
32.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson, c2010
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.2 .M29 2004.
33.
Marketing research / Donald R. Lehmann, Sunil Gupta, Joel Steckel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Addison-Wesley, c1998
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.2 .L3883 1997. Martin Oduor-Otieno Library (1)Call number: HF5415.2 .L3883 1998.
34.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Edition: India edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c2006
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .E53 2006. KCA Kitengela Campus Library (2)Call number: HF5415.32 .E53 2006, ... Martin Oduor-Otieno Library (2)Call number: HF5415.32 .E53 2006, ...
35.
Basic marketing research / Gilbert A. Churchill, Jr. by Series: The Dryden Press series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1996
Other title:
  • Marketing research
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .C49 1996.
36.
Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: London : SAGE, 2013
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .B453 2013.
37.
New directions in critical marketing studies : critical marketing and critiques of marketing / edited by Mark Tadajewski and Robert Cluley. by Series: ; 4 volumes | SAGE library of marketing
Edition: Vol. 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, 2013
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415 .N378 2013.
38.
New directions in critical marketing studies : conceptual and ethical critiques / edited by Mark Tadajewski and Robert Cluley. by Series: ; 4 volumes
Edition: Vol. 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, 2013
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415 .N378 2013.
39.
New directions in critical marketing studies : power, resistance and marketplace boundaries / edited by Mark Tadajewski and Robert Cluley. by Series: . 4 volumes
Edition: Vol. 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, 2013
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415 .N378 2013.
40.
New directions in critical marketing studies : the structuring of marketing and consumer practice / edited by Mark Tadajewski and Robert Cluley. by Series: ; 4 volumes
Edition: Vol. 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, 2013
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415 .N378 2013.
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KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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