Marketing research : an applied orientation / Naresh K. Malhotra.
Material type: TextPublication details: Upper Saddle River, NJ : Pearson, c2010.Edition: 6th edDescription: vii, 897 p. ; 28 cmISBN:- 9780136085430
- 0136085431
- 9780136085447
- 81297702568
- HF5415.2 .M29 2004
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Short | KCA Kisumu Campus | Non-fiction | HF5415.2 .M29 2004 (Browse shelf(Opens below)) | 1076/05 | Available | Z00032622 |
Includes bibliographical references (p. 834-873) and index.
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