Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh.

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Material type: Text

TextPublication details: Oxford ; New York : Oxford University Press, 2006.Description: x, 605 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Short	KCA Kisumu Campus	Non-fiction	HF5415.2 .E26 2006 (Browse shelf(Opens below))	2339/07	Available		Z00032651
Main Long	Martin Oduor-Otieno Library		HF5415.2 .E26 2006 (Browse shelf(Opens below))	12219/07	Available		Z00004400

Includes bibliographical references and index.

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