Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 6th ed. - Boston : Irwin/McGraw-Hill, c2002. - xxvi, 582 p. : ill. (some col.) ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072410647
98016996
Consumer behavior.
Marketing.
HF5415.3 / .P468 2002
658.8/342
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 6th ed. - Boston : Irwin/McGraw-Hill, c2002. - xxvi, 582 p. : ill. (some col.) ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072410647
98016996
Consumer behavior.
Marketing.
HF5415.3 / .P468 2002
658.8/342