The KCAU Library

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1.
Building brands in the Indian market / Tapan K. Panda. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books, 2004
Other title:
  • Brands
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HD69.B7 P36 2004. Martin Oduor-Otieno Library (2)Call number: HD69.B7 P36 2004, ...
2.
Brand management : Verma, Harsh V, Text and cases / by Series: SAGE library in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excell Books ; 2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1255 .V47 2006.
3.
Business the Richard Branson way : 10 secrets of the world's greatest brand builder / by Des Dearlove. by Series: Business way series
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: New York : Amacom, c1999
Other title:
  • Richard Branson
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HC252.5.B73 D4 1999.
4.
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : J. Wiley & Sons, 2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5813.A74 A39 2002.
5.
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5826.5 .K45 2004.
6.
Brand management : strategies for competitive advantage / Subroto Sengupta. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.15 .S46 2005, ...
7.
eBrands : building an Internet business at breakneck speed / Phil Carpenter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HD69.B7 C37 2000, ...
8.
Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. by Series: CIM professional
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1998
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69.B7 D45 1998.
9.
Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HD69.B7 N33 2007, ...
10.
ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, c2005
Other title:
  • Profit brand
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HD69.B7 W73 2005, ...
11.
Brand strategy / John M. Murphy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall, 1990
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69.B7 M78 1990.
12.
The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69.B7 H55 2001.
13.
The customer revolution : how to thrive when customers are in control / Patricia B. Seybold, Ronni T. Marshak and Jeffrey M. Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Random House, c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD70.U5 S436 2001.
14.
No space, no choice, no jobs, no logo / Naomi Klein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Picador USA, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD2755.5 .K575 2000.
15.
No space, no choice, no jobs, no logo / Naomi Klein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Picador USA, 1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD2755.5 .K575 1999.
16.
Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New delhi : McGraw-Hill, c2002
Other title:
  • Will and vision
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1 .T45 2002.
17.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Town Campus Library (1)Call number: HD69.B7 K45 1998.
18.
Brand resilience : managing risk and recovery in a high-speed world / Jonathan R. Copulsky. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Palgrave Macmillan, 2011
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1255 .C67 2011.
19.
Superbrands : an insight into many of Africana's strongest brands / by
Edition: volume one.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Superbrands, c2005
Availability: Items available for reference: Martin Oduor-Otieno Library: Not for loan (1)Call number: HF6161.B4 S87 2005.
20.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston . : Pearson, ; c2013
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HD69 .B7 K45 2013.
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