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	1.	Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder. by Tellis, Gerard J Golder, Peter N Material type: Text; Format: print ; Literary form: Not fiction Publication details: New delhi : McGraw-Hill, c2002 Other title: Will and vision Availability: Not available: Martin Oduor-Otieno Library: Checked out (1). Place hold Add to cart (remove)
	2.	Unrelenting innovation : how to build a culture for market dominance / Gerard J. Tellis. by Tellis, Gerard J, 1950- Series: Warren Bennis series Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco : Jossey-Bass, c2013 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.153 .T45 2013. Place hold Add to cart (remove)
	3.	Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by Tellis, Gerard J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c2004 Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5823 .T273 2004. Place hold Add to cart (remove)

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