The KCAU Library

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1.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.32 .S35 2010, ... Martin Oduor-Otieno Library (2)Call number: HF5415.32 .S35 2010, ...
2.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson, c2010
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.2 .M29 2010, ...
3.
Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall , c2010
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.2 .B779 2010, ...
4.
Global marketing / Warren J. Keegan, Mark C. Green. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey. Prentice- Hall, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .G58 2000, ...
5.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, 2001
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .K636 2001. Martin Oduor-Otieno Library (2)Call number: HF5415 .K636 2001, ...
6.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.13 .C533 2007. KCA Kitengela Campus Library (1)Call number: HF5415.13 .C533 2007. Martin Oduor-Otieno Library (1)Call number: HF5415.13 .C533 2007.
7.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .K636 2008.
8.
Marketing : an introduction / Gary Armstrong & Philip Kotler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415 .K625 2000. Martin Oduor-Otieno Library (5)Call number: HF5415 .K625 2000, ...
9.
Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper saddle river, N. J. : Prentice Hall, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .K64 2003, ...
10.
Principles of global marketing / Warren J. Keegan, Mark C. Green. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .K443 1997. Martin Oduor-Otieno Library (2)Call number: HF1416 .K443 1997, ...
11.
Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002
Other title:
  • Strategies for reaching the new hybrid consumer
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .W558 2002. KCA Kitengela Campus Library (2)Call number: HF5415.1265 .W558 2002, ... Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .W558 2002, ...
12.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .S35 2007. Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S35 2007.
13.
International marketing strategy / Frank Bradley. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Financial Times, 2002
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF1416 .B72 2001, ...
14.
Integrated marketing communications : a systems approach / M. Joseph Sirgy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.123 .S55 1998. Martin Oduor-Otieno Library (3)Call number: HF5415.123 .S55 1998, ...
15.
Discovering data mining : from concept to implementation / Peter Cabena ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.125 .D584 1998.
16.
Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.35 .S65 1997, ...
17.
Marketing : Connecting with customers / Harrell, Gilbert D. by
Edition: 2dn ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey : Prentice Hall; 2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .H356.
18.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .L5883 2007.
19.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J : Prentice Hall, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .M29 1999.
20.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education, 2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .M29 2004. Items available for reference: KCA Kisumu Campus: Not for loan (1)Call number: REF HF5415.2 .M29 2004.
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