The KCAU Library

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41.
The marketing research guide / Robert E. Stevens ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Viva Books Private Limited, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .M35585 2004.
42.
Services marketing / K. Rama Mohana Rao. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson. 2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .R35 2007. KCA Kitengela Campus Library (2)Call number: HF5415 .R35 2007, ... Martin Oduor-Otieno Library (2)Call number: HF5415 .R35 2007, ...
43.
A guide to web marketing : successful promotion on the net / Judy Davis. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New Delhi : Crest Publishing House, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .D39 2003.
44.
Steal these ideas! : marketing secrets that will make you a star / Steve Cone. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Viva Books Private Limited, 2007
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .C54738 2007.
45.
Marketing : concepts and strategies / William M. Pride & Ferrell, O. C. by
Edition: 12th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Biztantra, 2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .M658 2003.
46.
Marketing in the new global order : challenges and opportunities / edited bt Tapan K. Panda & Navin Donthu by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel books, 2007
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .P36 2007.
47.
Consumer behaviour : text and cases / Satish K. Batra & S. H. H. Kazmi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel books, 2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .B38 2004.
48.
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5826.5 .K45 2004.
49.
Web advertising and online marketing : technologies and strategies for e-marketing / Edited by P.P. Singh, Sandhir sharma. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Deep & Deep Publications PVT. Ltd., 2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF6146.I58 N47 2004.
50.
Fundamentals of marketing / Atul nayak. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books, 2008
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .N39 2008.
51.
Marketing management : comprehensive text, best practices, corporate insights / Arun Kumar & N Meenakshi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Vikas Publishing House Pvt Ltd., 2008
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .K86 2008.
52.
Marketing management : text and cases / Tapan K. Panda by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books, 2007
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .P36 2007.
53.
Marketing research and consumer behaviour / S Sumathi, P Saravanavel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Vikas Publishing House PVT Ltd, 2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .S86 2003.
54.
Brand management : strategies for competitive advantage / Subroto Sengupta. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.15 .S46 2005, ...
55.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S35 2004.
56.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-hill, c2003
Availability: Items available for loan: Town Campus Library (1)Call number: HD9980.5 .Z45 2003. Martin Oduor-Otieno Library (2)Call number: HD9980.5 .Z45 2003, ...
57.
Marketing management : how to create, win and dominate markets / Kapil Sharma. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Global India Publications, c2009
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .S53 2009, ...
58.
Product and brand management / U C Mathur. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books , c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.15 .M54 2007, ...
59.
Consumerism : with reference to selected home appliances in Chennai / Sheshadri, V. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mittal Publications, 2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HC110 .S472 2006.
60.
Global marketing management / Warren J. Keegan. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1989
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF1416 .K44 1989, ...
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