Steal these ideas! : marketing secrets that will make you a star / Steve Cone.
Material type: TextPublication details: New Delhi : Viva Books Private Limited, 2007.Edition: 1st edDescription: ix, 188 p. : ill. ; 22 cmISBN:- 8130905337
- 658.8 22
- HF5415 .C54738 2007
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415 .C54738 2007 (Browse shelf(Opens below)) | 15131/08 | Available | Z00010016 |
Includes index.
Three hidden ingredients in every winning marketing campaign -- In simple language : what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have to be able to see it to read it -- Brochures kill trees : make the trees that die for you count -- Everlasting tag lines -- Think globally, act locally-- to a point -- Integration wins wars and the mind of the consumer -- Location, location, location : get the most from your media dollars -- No one ever bought anything from an English professor -- The three most important customer lessons you will ever learn -- The art of building effective loyalty programs -- Surprise! we're all getting older -- The big breakthrough idea : where does it come from? -- The web : hype and hope -- The power of public relations and sponsorships -- Politics and promotion -- In the spotlight -- Confucius and stardom -- How to make the most of your advertising agency -- The ten secrets you really need to steal -- Being all that we can be.
"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher.
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