The KCAU Library

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1.
Product management / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.15 .L44 2005, ...
2.
Building brands in the Indian market / Tapan K. Panda. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books, 2004
Other title:
  • Brands
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HD69.B7 P36 2004. Martin Oduor-Otieno Library (2)Call number: HD69.B7 P36 2004, ...
3.
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India Private Limited, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5548.34 .M38 2005.
4.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson/Prentice-Hall, c2008
Availability: Items available for loan: Town Campus Library (1)Call number: HD69.B7 K45 2008. Martin Oduor-Otieno Library (1)Call number: HD69.B7 K45 2008.
5.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson/Prentice-Hall, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69.B7 K45 2003.
6.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson/Prentice-Hall, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69.B7 K45 2003.
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