Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.
Material type: TextPublication details: New Delhi : Pearson/Prentice-Hall, c2003.Edition: 2nd edDescription: 788 p. : ill. ; 26 cmISBN:- 8129702541
- 658.8/27 22
- HD69.B7 K45 2003
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HD69.B7 K45 2003 (Browse shelf(Opens below)) | 5243/04 | Available | KCA007557 |
Includes index.
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