Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New Delhi : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Barcode
Main Short	KCA Kisumu Campus	Non-fiction	HF5823 .B387 2004 (Browse shelf(Opens below))	3582/10	Available	KSM12091087
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5823 .B387 2004 (Browse shelf(Opens below))	11143/07	Available	Z00002974
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5823 .B387 2004 (Browse shelf(Opens below))	21135/10	Available	Z00040248
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5823 .B387 2004 (Browse shelf(Opens below))	6014/04	Available	KCA000644

Includes bibliographical references and index.

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