Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.
Material type: TextPublication details: Pearson : Boston, c2013.Edition: 4th edDescription: 590 p. : ill. ; 28 cmISBN:- 9780273779414
- 658.8/27 22
- HD69.B7 K45 2013
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Main Long | Martin Oduor-Otieno Library | Non-fiction | HD69.B7 K45 2013 (Browse shelf(Opens below)) | 28051/15 | Available | AMA15102270 | |
Main Long | Martin Oduor-Otieno Library | Non-fiction | HD69.B7 K45 2013 (Browse shelf(Opens below)) | 28052/15 | Available | AMA15102271 |
Includes index.
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