The KCAU Library

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1.
Innovation management and new product development / Paul Trott. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times/Prentice Hall, 2008
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD45 .T76 2008.
2.
Innovation management and new product development / Paul Trott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times Prentice Hall, 2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD45 .T76 2005.
3.
Product management / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.15 .L44 2005, ...
4.
Strategic brand management / Richard Elliott, Larry Percy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.15 .E43 2007, ...
5.
Managing product families / Susan Walsh Sanderson, Mustafa Uzumeri. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Irwin/McGraw-Hill, c1997
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.15 .S25 1997. Martin Oduor-Otieno Library (1)Call number: HF5415.15 .S248 1997.
6.
Product strategy and management / Michael Baker and Susan Hart. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.15 .B353 1999.
7.
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India Private Limited, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5548.34 .M38 2005.
8.
Innovation management and new product development / Paul Trott. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; San Francisco : Financial Times Pitman Publishing, 1998
Other title:
  • Innovation management & new product development
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD45.T76 1998.
9.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson/Prentice-Hall, c2008
Availability: Items available for loan: Town Campus Library (1)Call number: HD69.B7 K45 2008. Martin Oduor-Otieno Library (1)Call number: HD69.B7 K45 2008.
10.
Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.15 .L37 2003.
11.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson/Prentice-Hall, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69.B7 K45 2003.
12.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson/Prentice-Hall, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69.B7 K45 2003.
13.
Managing product families / Susan Walsh Sanderson, Mustafa Uzumeri. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin Professional Pub., c1997
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.15 .S25 1997.
14.
Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : Innovation Press, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.153 .K83 2004.
15.
Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: TS155.65 .M37 2000, ...
16.
Innovation management and new product development / Paul Trott. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times/Prentice Hall, c2012
Availability: Items available for loan: Town Campus Library (2)Call number: HD45 .T76 2012, ... Martin Oduor-Otieno Library (3)Call number: HD45 .T76 2012, ...
17.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson : Boston, c2013
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HD69.B7 K45 2013, ...
18.
Innovation management and new product development / Paul Trott. by
Edition: Sixth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education Limited, 2017
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HD45 .T76 2017, ... Martin Oduor-Otieno Library (1)Call number: HD45 .T76 2017.
19.
Innovation management and new product development / Paul Trott, Portsmouth Business School. by
Edition: 7th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pearson , 2021
Availability: Items available for loan: Town Campus Library (1)Call number: HD45 .T76 2021. KCA Kitengela Campus Library (1)Call number: HD45 .T76 2021. Martin Oduor-Otieno Library (1)Call number: HD45 .T76 2021.
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