Strategic brand management : (Record no. 15266)
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000 -LEADER | |
---|---|
fixed length control field | 01095cam a2200325 a 4500 |
001 - CONTROL NUMBER | |
control field | 14596424 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | KE-NaKCAU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20151021161222.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 061016s2007 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2006033911 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBA671687 |
Source | bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
Record control number | 013536594 |
Source | Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273779414 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocm74915184 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)74915184 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | KE-NaKCAU |
Modifying agency | BAKER |
-- | BWKUK |
-- | UKM |
-- | YDXCP |
-- | BTCTA |
-- | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD69.B7 |
Item number | K45 2013 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/27 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane. |
9 (RLIN) | 2358 |
245 10 - TITLE STATEMENT | |
Title | Strategic brand management : |
Remainder of title | building, measuring and managing brand equity / |
Statement of responsibility, etc | Kevin Lane Keller. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Pearson : |
Name of publisher, distributor, etc | Boston, |
Date of publication, distribution, etc | c2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 590 p. : |
Other physical details | ill. ; |
Dimensions | 28 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Product management. |
9 (RLIN) | 1840 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic planning. |
9 (RLIN) | 56 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 21/10/2015 | Text Book Centre | 4650.00 | 28051/15 | 28051/15 | HD69.B7 K45 2013 | AMA15102270 | 21/10/2015 | 4650.00 | 21/10/2015 | Main Long | |||||
Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 21/10/2015 | Text Book Centre | 4650.00 | 28052/15 | 28052/15 | HD69.B7 K45 2013 | AMA15102271 | 21/10/2015 | 4650.00 | 21/10/2015 | Main Long |