The KCAU Library

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1.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.2 .H258 2006. KCA Kisumu Campus (1)Call number: HF5415.2 .H258 2006. Martin Oduor-Otieno Library (2)Call number: HF5415.2 .H258 2006, ...
2.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson education, c2012
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .K636 2012. Martin Oduor-Otieno Library (2)Call number: HF5415 .K636 2012, ...
3.
International marketing / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: Town Campus Library (1)Call number: HF1416 .C375 2002. KCA Kitengela Campus Library (2)Call number: HF1416 .C375 2002, ... Martin Oduor-Otieno Library (2)Call number: HF1416 .C375 2002, ...
4.
Marketing management : a strategic decision-making approach / John W. Mullins ... [et al.]. by Series: Mcgraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2005
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.13 .M352324 2005, ... KCA Kitengela Campus Library (1)Call number: HF5415.13 .M352324 2005. Martin Oduor-Otieno Library (4)Call number: HF5415.13 .M352324 2005, ...
5.
Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Town Campus Library (1)Call number: HF5438.25 .J655 2005. Martin Oduor-Otieno Library (2)Call number: HF5438.25 .J655 2005, ...
6.
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.13 .W249 1999, ... Martin Oduor-Otieno Library (3)Call number: HF5415.13 .W249 1999, ...
7.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, E. Jerome McCarthy. by Series: Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill /Irwin, c2006
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .M378 2006. KCA Kitengela Campus Library (1)Call number: HF5415 .M378 2006. Martin Oduor-Otieno Library (3)Call number: HF5415 .M378 2006, ...
8.
Basic marketing : a marketing strategic approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2009
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.13 .M369 2009.
9.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2009
Availability: Items available for loan: Town Campus Library (1)Call number: HF5823 .B387 2004. Martin Oduor-Otieno Library (1)Call number: HF5823 .B387 2004.
10.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Town Campus Library (2)Call number: HD9980.5 .Z45 2000, ... KCA Kitengela Campus Library (2)Call number: HD9980.5 .Z45 2000, ... Martin Oduor-Otieno Library (3)Call number: HD9980.5 .Z45 2000, ...
11.
Marketing : Principles and Perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw Hill, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF 5415.1 .B4155 2007. KCA Kitengela Campus Library (2)Call number: HF 5415.1 .B4155 2007, ... Martin Oduor-Otieno Library (4)Call number: HF 5415.1 .B4155 2007, ...
12.
International marketing / Philip R. Cateora, John L. Graham. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF1416 .C375 2007. Martin Oduor-Otieno Library (2)Call number: HF1416 .C375 2007, ...
13.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.135 .C8673 2003.
14.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson Education Ltd , c2013
Availability: Items available for loan: Town Campus Library (3)Call number: HF5415.13 .K636 2013., ... KCA Kitengela Campus Library (7)Call number: HF5415.13 .K636 2013., ...
15.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.135 .C8673 2006.
16.
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.2 .H258 2000.
17.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Town Campus Library (3)Call number: HF5415.7 .S425 2003, ...
18.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2011
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.13 .L5883 2011, ...
19.
Business-to-business marketing / : analysis and practice Robert Vitale, Giglierano, Joseph J. Pfoertsch, Waldemar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .1263 .V582 2011. KCA Kitengela Campus Library (1)Call number: HF5415 .1263 .V582 2011.
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