The KCAU Library

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1.
Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c2003
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.13 .K64 2003, ... KCA Kisumu Campus (2)Call number: HF5415.13 .K64 2003, ... KCA Kitengela Campus Library (1)Call number: HF5415.13 .K64 2003. Martin Oduor-Otieno Library (6)Call number: HF5415.13 .K64 2003, ...
2.
Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper saddle river, N. J. : Prentice Hall, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .K64 2003, ...
3.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. by Series:
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415.7 .S425 2003, ... Martin Oduor-Otieno Library (5)Call number: HF5415.7 .S425 2003, ...
4.
Integrated marketing communication / Neels Bothma ...[et al.]. by Series: New Africa marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Claremont, SA. : New Africa Education, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5415.123 .I583 2003, ...
5.
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.13 .W249 2003. Not available: KCA Kisumu Campus: Checked out (1).
6.
Marketing Strategy / Jim Blythe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGrawn Hill, c2003
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5415 .B33 2003. Martin Oduor-Otieno Library (1)Call number: HF 5415 .B33 2003.
7.
Electronic commerce / Gary P. Schneider by
Edition: 4th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson, c2003
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF 5548.32 .S27 2003, ... Martin Oduor-Otieno Library (2)Call number: HF 5548.32 .S27 2003, ...
8.
Big business marketing for small business budgets / by Jeanette Maw McMurtry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2003
Other title:
  • Small business budgets
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .M3694 2003.
9.
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .W249 2003.
10.
A guide to web marketing : successful promotion on the net / Judy Davis. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New Delhi : Crest Publishing House, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .D39 2003.
11.
Applications in basic marketing : Clippings from the popular business press / William, D Perreault & E. Jerome McCarthy. by
Edition: 2002-2003 ed.
Material type: Continuing resource Continuing resource; Format: print
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5410 .A67 2003.
12.
ABE Study Manual Marketing / ABE. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : ABE, c2003
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5415 ABE 2003.. Martin Oduor-Otieno Library (1)Call number: HF 5415 ABE 2003..
13.
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2003
Other title:
  • CRM handbook
Availability: Not available: Martin Oduor-Otieno Library: Checked out (1).
14.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-hill, c2003
Availability: Items available for loan: Town Campus Library (1)Call number: HD9980.5 .Z45 2003. Martin Oduor-Otieno Library (2)Call number: HD9980.5 .Z45 2003, ...
15.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.135 .C72 2003, ...
16.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.135 .C8673 2003.
17.
The slow pace of fast change : bringing innovations to market in a connected world / Bhaskar Chakravorti. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Pub., c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HC79.T4 C422 2003, ...
18.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: KCA Kitengela Campus Library (2)Call number: HF1416 .J63 2003, ... Martin Oduor-Otieno Library (3)Call number: HF1416 .J63 2003, ...
19.
Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .K63127 2003.
20.
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .K6312 2003.
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