The KCAU Library

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1.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl, Dharam Vir Kalra by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.13 .C533 2007. KCA Kisumu Campus (1)Call number: HF5415.13 .C533 2007.
2.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper saddle river, N. J. : Prentice Hall, 1999
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .K636 1999. KCA Kisumu Campus (2)Call number: HF5415 .K636 1999, ... Martin Oduor-Otieno Library (4)Call number: HF5415 .K636 1999, ...
3.
Marketing management : providing, communicating and delivering value / Frank Bradley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice Hall, 1995
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.13 .B674 1995. Martin Oduor-Otieno Library (1)Call number: HF5415.13 .B674 1995.
4.
Marketing : an introduction / Gary Armstrong & Philip Kotler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415 .K625 2000. Martin Oduor-Otieno Library (5)Call number: HF5415 .K625 2000, ...
5.
Services marketing : a strategic approach / Karen P. Gonçalves. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 1998
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HD9981.5 .G66 1998.
6.
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice-Hall, c2000
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF1416 .K443 2000, ...
7.
Principles of global marketing / Warren J. Keegan, Mark C. Green. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .K443 1997. Martin Oduor-Otieno Library (2)Call number: HF1416 .K443 1997, ...
8.
International marketing research / V. Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .K775 2000. Martin Oduor-Otieno Library (1)Call number: HF1416 .K775 2000.
9.
Global marketing management / Warren J. Keegan. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2002
Availability: Items available for loan: Town Campus Library (1)Call number: HF1416 .K44 2002. KCA Kisumu Campus (1)Call number: HF1416 .K44 2002. Martin Oduor-Otieno Library (3)Call number: HF1416 .K44 2002, ...
10.
Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002
Other title:
  • Strategies for reaching the new hybrid consumer
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .W558 2002. KCA Kitengela Campus Library (2)Call number: HF5415.1265 .W558 2002, ... Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .W558 2002, ...
11.
Marketing Communications : contexts, contents and strategies / Chris Fill by
Edition: 2nd Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Prentice Hall, c1998
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5415.123 .F55 1998.
12.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .S35 2007. Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S35 2007.
13.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5h ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B3 1997. Martin Oduor-Otieno Library (2)Call number: HF5823 .A13 1996, ...
14.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1996
Other title:
  • Marketing for hospitality & tourism
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: TX911.3.M3 K68 1996.
15.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: Twelfth ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.13 .K64 2006.
16.
ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall PTR, c2001
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HD9696.2.A2 G58 2001. Martin Oduor-Otieno Library (1)Call number: HD9696.2.A2 G58 2001.
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