The KCAU Library

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1.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.32 .S35 2010, ... Martin Oduor-Otieno Library (2)Call number: HF5415.32 .S35 2010, ...
2.
Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.]. by
Edition: 4rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education, 2009
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .I57 2009, ...
3.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson education ltd, c2013
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415. .K636 2013.. Martin Oduor-Otieno Library (1)Call number: HF5415 .K636 2010.
4.
Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c2003
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.13 .K64 2003, ... KCA Kisumu Campus (2)Call number: HF5415.13 .K64 2003, ... KCA Kitengela Campus Library (1)Call number: HF5415.13 .K64 2003. Martin Oduor-Otieno Library (6)Call number: HF5415.13 .K64 2003, ...
5.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; Pearson education, 2004
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415 .K636 2004. Martin Oduor-Otieno Library (1)Call number: HF5415 .K636 2004.
6.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c2002
Other title:
  • Integrated advertising, promotion & marketing communications
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .C58 2002.
7.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 14th [ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson education, c2012
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .K64 2012.
8.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson education, c2012
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .K636 2012. Martin Oduor-Otieno Library (2)Call number: HF5415 .K636 2012, ...
9.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5548.32 .L38 2002, ...
10.
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c2005
Availability: Items available for loan: Town Campus Library (2)Call number: HF1416 .K443 2005, ... Martin Oduor-Otieno Library (1)Call number: HF1416 .K443 2005.
11.
Services marketing : People, technology, strategy / by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.122 .L68 2004, ...
12.
Management research in practice e- Marketing : Improving marketing effectiveness in a digital world / Mcdonald, Malcom and Wilson Hugh by Series: Management research in Practice
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson Education ; 1999
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5415 .I265.M4784 2004, ...
13.
The marketing research process / Len Tiu Wright and Margaret Crimp. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .W75 2000.
14.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education, 2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .M29 2004. Items available for reference: KCA Kisumu Campus: Not for loan (1)Call number: REF HF5415.2 .M29 2004.
15.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk . by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S35 2004.
16.
The entrepreneural web : first, think like an e-business / Peter Small. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pearson Education, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5548.32 .S576 2000.
17.
4-D branding : cracking the corporate code of the network economy / Thomas Gad & Richard Branson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nepal : Pearson Education Asia, 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69 .B7 G3 2001.
18.
The silk road to international marketing : profit and passion in global business / Tim Ambler and Chris Styles. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson Education, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .A435 2000, ...
19.
Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Pearson Education, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .K6314 2003.
20.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c1996
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: TX911.3 .M3 K68 1996.
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