Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New York : McGraw-Hill, c2005. - xxv, 578 p. : ill. ; 27 cm.
Includes index.
0072864877
2003071083
Consumer behavior.
Marketing.
HF5415.3 / .P468 2005
658.8/342
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New York : McGraw-Hill, c2005. - xxv, 578 p. : ill. ; 27 cm.
Includes index.
0072864877
2003071083
Consumer behavior.
Marketing.
HF5415.3 / .P468 2005
658.8/342