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Consumer behavior and marketing action /

Assael, Henry.

Consumer behavior and marketing action / Consumer behavior Henry Assael. - 6th ed. - Australia : Cengage Learning, c1998. - xviii, 718 p. : ill. ; 24 cm.

Includes bibliographical references (p. 656-688) and index.

ISBN: 8131500365 9788131500361

LCCN: 97037073

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.3 / .A83 1998

Dewey Class. No.: 658.8/342

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