The KCAU Library

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1.
Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .A14 2005.
2.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5h ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B3 1997. Martin Oduor-Otieno Library (2)Call number: HF5823 .A13 1996, ...
3.
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .K86 1999.
4.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Dorling Kindersley, c2006
Availability: Items available for loan: Town Campus Library (1)Call number: HF5823 .A13 2006. Martin Oduor-Otieno Library (2)Call number: HF5823 .A13 2006, ...
5.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson Education, 1996
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5823 .A13 1996.
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