The KCAU Library

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21.
Basic Marketing : A Global-managerial Approach / William D. Perreault by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw- Hill, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5415.13 .M369 1996. Martin Oduor-Otieno Library (2)Call number: HF 5415.13 .M369 1996, ...
22.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.3 .P468 1999. Martin Oduor-Otieno Library (1)Call number: HF5415.3 .P468 1999.
23.
E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2001
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5548.32 .R39 2001, ...
24.
Marketing management : a strategic decision-making approach / John W. Mullins & Orville C. Walker Jr. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .M352324 2010, ...
25.
Marketing management : a strategic decision-making approach / John W. Mullins ... [et al.]. by Series: Mcgraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2005
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.13 .M352324 2005, ... KCA Kitengela Campus Library (1)Call number: HF5415.13 .M352324 2005. Martin Oduor-Otieno Library (4)Call number: HF5415.13 .M352324 2005, ...
26.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (2)Call number: HF5415.13 .P387 1998, ... Martin Oduor-Otieno Library (4)Call number: HF5415.13 .P387 1998, ...
27.
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.13 .W249 1999, ... Martin Oduor-Otieno Library (3)Call number: HF5415.13 .W249 1999, ...
28.
Marketing strategy : a decision - focused approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.13 .W249 2006. Martin Oduor-Otieno Library (3)Call number: HF5415.13 .W249 2006, ...
29.
Applications in basic marketing : clippings from the popular business press / William, D Perreault & E. Jerome McCarthy by
Material type: Continuing resource Continuing resource; Format: print
Publication details: Boston : McGraw-hill / Irwin, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (5)Call number: HF5415 .M378 2005, ...
30.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 14th ed. horizon edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson Education Limited, c2013
Availability: Items available for loan: KCA Kitengela Campus Library (5)Call number: HF5415. .K636 2013., ... Martin Oduor-Otieno Library (2)Call number: HF5415. .K636 2013., ... Not available: Martin Oduor-Otieno Library: Checked out (1).
31.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson Education Ltd , c2013
Availability: Items available for loan: Town Campus Library (3)Call number: HF5415.13 .K636 2013., ... KCA Kitengela Campus Library (7)Call number: HF5415.13 .K636 2013., ...
32.
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.2 .H258 2000.
33.
Business-to-business marketing / : analysis and practice Robert Vitale, Giglierano, Joseph J. Pfoertsch, Waldemar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .1263 .V582 2011. KCA Kitengela Campus Library (1)Call number: HF5415 .1263 .V582 2011.
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