The venture imperative : a new model for corporate innovation / Heidi Mason, Tim Rohner.
Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2002.Description: xiv, 358 p. : ill. ; 25 cmISBN:- 1578513359
- 658.4/063 21
- HG4751 .M37 2002
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HG4751 .M37 2002 (Browse shelf(Opens below)) | 8001/05 | Available | KCA008476 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HG4661 .K433 1999 $tock investing for everyone : | HG4661 .M378 2003 The market is always right : | HG4751 .B73 2002 Angel capital / | HG4751 .M37 2002 The venture imperative : | HG4751 .V467 1999 The venture capital handbook / | HG4910 .M52 1991 Financial innovations and market volatility / | HG4910 .O95 2001 Confident investing / |
Includes bibliographical references (p. 341-344) and index.
Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.
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