The venture imperative :
Mason, Heidi. 1952-
The venture imperative : a new model for corporate innovation / Heidi Mason, Tim Rohner. - Boston, Mass. : Harvard Business School Press, c2002. - xiv, 358 p. : ill. ; 25 cm.
Includes bibliographical references (p. 341-344) and index.
Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.
1578513359
2002001459
Venture capital.
Technological innovations--Finance.
HG4751 / .M37 2002
658.4/063
The venture imperative : a new model for corporate innovation / Heidi Mason, Tim Rohner. - Boston, Mass. : Harvard Business School Press, c2002. - xiv, 358 p. : ill. ; 25 cm.
Includes bibliographical references (p. 341-344) and index.
Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.
1578513359
2002001459
Venture capital.
Technological innovations--Finance.
HG4751 / .M37 2002
658.4/063