The venture imperative : a new model for corporate innovation / Heidi Mason, Tim Rohner.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c2002.Description: xiv, 358 p. : ill. ; 25 cmISBN: - 1578513359
- 658.4/063 21
- HG4751 .M37 2002
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HG4751 .M37 2002 (Browse shelf(Opens below)) | 8001/05 | Available | KCA008476 |
Includes bibliographical references (p. 341-344) and index.
Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.
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