Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
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TextPublication details: Boston: Irwin/McGraw-Hill, c1995.Description: xxiv,630 p. : col. ill., 27 cmISBN: - 0256228779
- 658.8 20
- HF5415 .C5275 1998
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Includes bibiliographical reference and index.
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