Marketing :
Churchill, Gilbert A.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - Boston: Irwin/McGraw-Hill, c1995. - xxiv,630 p. : col. ill., 27 cm.
Includes bibiliographical reference and index.
0256228779
94008479
Marketing.
HF5415 / .C5275 1998
658.8
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - Boston: Irwin/McGraw-Hill, c1995. - xxiv,630 p. : col. ill., 27 cm.
Includes bibiliographical reference and index.
0256228779
94008479
Marketing.
HF5415 / .C5275 1998
658.8