Marketing : (Record no. 8209)
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000 -LEADER | |
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fixed length control field | 00738pam a2200241 a 4500 |
001 - CONTROL NUMBER | |
control field | 2067701 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | KE-NaKCAU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20130711125037.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 940225s1995 iluab b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 94008479 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0256228779 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | KE-NaKCAU |
Modifying agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .C5275 1998 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 20 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Churchill, Gilbert A. |
9 (RLIN) | 2374 |
245 10 - TITLE STATEMENT | |
Title | Marketing : |
Remainder of title | creating value for customers / |
Statement of responsibility, etc | Gilbert A. Churchill, Jr., J. Paul Peter. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston: |
Name of publisher, distributor, etc | Irwin/McGraw-Hill, |
Date of publication, distribution, etc | c1995. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv,630 p. : |
Other physical details | col. ill., |
Dimensions | 27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibiliographical reference and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
9 (RLIN) | 201 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Peter, J. Paul. |
9 (RLIN) | 4684 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 11/07/2013 | India | 2000.00 | 19293/10 | 19293/10 | 4 | 1 | HF5415 .C5275 1998 | Z00036779 | 07/12/2014 | 08/11/2014 | 2000.00 | 11/07/2013 | Main Long |