Consumer behavior and marketing action / Henry Assael.
Material type: TextPublication details: Australia : Cengage Learning, c1998.Edition: 6th edDescription: xviii, 718 p. : ill. ; 24 cmISBN:- 8131500365
- 9788131500361
- Consumer behavior
- 658.8/342 21
- HF5415.3 .A83 1998
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | KCA Kitengela Campus Library | Non-fiction | HF5415.3 .A83 1998 (Browse shelf(Opens below)) | 19603/10 | Available | Z00037265 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.3 .A83 1998 (Browse shelf(Opens below)) | 18028/10 | Available | Z00039630 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.3 .A83 1998 (Browse shelf(Opens below)) | 19493/10 | Available | Z00037305 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.3 .A83 1998 (Browse shelf(Opens below)) | 19682/10 | Available | Z00037182 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.2 .R29 2008 Marketing research / | HF5415.2 .S94 1998 Marketing research : | HF5415.3 .A83 1998 Consumer behavior and marketing action / | HF5415.3 .A83 1998 Consumer behavior and marketing action / | HF5415.3 .A83 1998 Consumer behavior and marketing action / | HF5415.3 .P468 1999 Consumer behavior and marketing strategy / | HF5415.3 .P468 2002 Consumer behavior and marketing strategy / |
Includes bibliographical references (p. 656-688) and index.
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