Consumer behavior and marketing action / Henry Assael.
Material type: TextPublication details: Australia : Cengage Learning, c1998.Edition: 6th edDescription: xviii, 718 p. : ill. ; 24 cmISBN:- 8131500365
- 9788131500361
- Consumer behavior
- 658.8/342 21
- HF5415.3 .A83 1998
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | KCA Kitengela Campus Library | Non-fiction | HF5415.3 .A83 1998 (Browse shelf(Opens below)) | 19603/10 | Available | Z00037265 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.3 .A83 1998 (Browse shelf(Opens below)) | 18028/10 | Available | Z00039630 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.3 .A83 1998 (Browse shelf(Opens below)) | 19493/10 | Available | Z00037305 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.3 .A83 1998 (Browse shelf(Opens below)) | 19682/10 | Available | Z00037182 |
Browsing KCA Kitengela Campus Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.2 .B655 2013 Marketing research : tools & techniques / | HF5415.2 .H258 2000 Marketing research : | HF5415.2 .M29 2013. Marketing research : | HF5415.3 .A83 1998 Consumer behavior and marketing action / | HF5415.32 .A76 2002 Consumers / | HF5415.32 .B38 2017 Consumer behaviour : | HF5415.32 .B58 2013 Consumer behaviour / |
Includes bibliographical references (p. 656-688) and index.
There are no comments on this title.