Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 5th edDescription: xxv, 545 p. : ill. (some col.) ; 26 cmISBN: - 0256261903
- HF5415.3 .P468 1999
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Main Short
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KCA Kisumu Campus | Non-fiction | HF5415.3 .P468 1999 (Browse shelf(Opens below)) | 2448/07 | Available | Z00032630 | |
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.3 .P468 1999 (Browse shelf(Opens below)) | 19011/10 | Available | Z00036555 |
Browsing KCA Kisumu Campus shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.2 .H258 2006 Marketing research : | HF5415.2 .L3883 1997 Marketing research / | HF5415.2 .M29 2004 Marketing research : | HF5415.3 .P468 1999 Consumer behavior and marketing strategy / | HF5415.32 .A76 2002 Consumers / | HF5415.32 .A76 2002 Consumers / | HF5415.32 .B47 1996 Consumer behavior / |
Includes bibliographical references (p. 481-510) and indexes.
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