Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.
Material type: TextPublication details: New Delhi : Pearson/Prentice-Hall, c2003.Edition: 2nd edDescription: 816 p. : ill. ; 26 cmISBN:- 8177584871
- 658.8/27 22
- HD69.B7 K45 2003
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Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HD69.B7 K45 2003 (Browse shelf(Opens below)) | 11872/07 | Available | Z00003886 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HD69.B7 D45 1998 Creating powerful brands in consumer, service, and industrial markets / | HD69 .B7 G3 2001 4-D branding : | HD69.B7 H55 2001 The infinite asset : | HD69.B7 K45 2003 Strategic brand management : | HD69.B7 K45 2003 Strategic brand management : | HD69.B7 M78 1990 Brand strategy / | HD69.B7 N33 2007 Living brands : |
Includes index.
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