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Strategic brand management :

Keller, Kevin Lane.

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. - 2nd ed. - New Delhi : Pearson/Prentice-Hall, c2003. - 816 p. : ill. ; 26 cm.

Includes index.

ISBN: 8177584871

LCCN: 2006033911

Nat. Bib. No.: GBA671687 bnb

Nat. Bib. Agency Control No.: 013536594 Uk

Subjects--Topical Terms:
Product management.
Strategic planning.

LC Class. No.: HD69.B7 / K45 2003

Dewey Class. No.: 658.8/27

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