The KCAU Library

Consumer behavior : (Record no. 2086)

MARC details
000 -LEADER
fixed length control field 01785cam a22003014a 4500
001 - CONTROL NUMBER
control field 4779454
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120530151053.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120530t xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003062313
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8129707012
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm52962961
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)4779454
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency OrLoB-B
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .S6 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Solomon, Michael R.
9 (RLIN) 776
245 10 - TITLE STATEMENT
Title Consumer behavior :
Remainder of title buying, having, and being /
Statement of responsibility, etc Michael R. Solomon.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 621 p. :
Other physical details col. ill., col. maps ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Sect. 1.
Title Consumers in the Marketplace --
Miscellaneous information Ch. 1.
Title Consumers Rule --
Miscellaneous information Sect. 2.
Title Consumers as Individuals --
Miscellaneous information Ch. 2.
Title Perception --
Miscellaneous information Ch. 3.
Title Learning and Memory --
Miscellaneous information Ch. 4.
Title Motivation and Values --
Miscellaneous information Ch. 5.
Title The Self --
Miscellaneous information Ch. 6.
Title Personality and Lifestyles --
Miscellaneous information Ch. 7.
Title Attitudes --
Miscellaneous information Ch. 8.
Title Attitude Change and Interactive Communications --
Miscellaneous information Sect. 3.
Title Consumers as Decision Makers --
Miscellaneous information Ch. 9.
Title Individual Decision Making --
Miscellaneous information Ch. 10.
Title Buying and Disposing --
Miscellaneous information Ch. 11.
Title Group Influence and Opinion Leadership --
Miscellaneous information Ch. 12.
Title Organizational and Household Decision Making --
Miscellaneous information Sect. 4.
Title Consumers and Subcultures --
Miscellaneous information Ch. 13.
Title Income and Social Class --
Miscellaneous information Ch. 14.
Title Ethnic, Racial, and Religious Subcultures --
Miscellaneous information Ch. 15.
Title Age Subcultures --
Miscellaneous information Sect. 5.
Title Consumers and Culture --
Miscellaneous information Ch. 16.
Title Cultural Influences on Consumer Behavior --
Miscellaneous information Ch. 17.
Title The Creation and Diffusion of Global Consumer Culture.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 340
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration TOC
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 30/05/2012 India 2000.00 7351/05 7351/05 3 1 HF5415.32 .S6 2004 KCA002152 15/08/2015 11/07/2015 2000.00 30/05/2012 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library ground floor 20/07/2012 India 2000.00 7350/05 7350/05 7   HF5415.32 .S6 2004 KCA002151 26/11/2022 11/11/2022 2000.00 20/07/2012 Main Short
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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