Normal view MARC view ISBD view

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xviii, 621 p. : col. ill., col. maps ; 29 cm.

Includes bibliographical references and indexes.

Consumers in the Marketplace -- Consumers Rule -- Consumers as Individuals -- Perception -- Learning and Memory -- Motivation and Values -- The Self -- Personality and Lifestyles -- Attitudes -- Attitude Change and Interactive Communications -- Consumers as Decision Makers -- Individual Decision Making -- Buying and Disposing -- Group Influence and Opinion Leadership -- Organizational and Household Decision Making -- Consumers and Subcultures -- Income and Social Class -- Ethnic, Racial, and Religious Subcultures -- Age Subcultures -- Consumers and Culture -- Cultural Influences on Consumer Behavior -- The Creation and Diffusion of Global Consumer Culture. Sect. 1. Ch. 1. Sect. 2. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Sect. 3. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Sect. 4. Ch. 13. Ch. 14. Ch. 15. Sect. 5. Ch. 16. Ch. 17.

ISBN: 8129707012

LCCN: 2003062313

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .S6 2004

Dewey Class. No.: 658.8/342