Advertising communications & promotion management / John R. Rossiter, Larry Percy.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1997.Edition: 2nd edDescription: xvi, 640 p. : ill. ; 26 cmISBN:- 007053943X
- 659.1 20
- HF5821 .R66 1997
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5821 .R66 1997 (Browse shelf(Opens below)) | 17454/10 | Available | Z00035279 |
Includes bibliographical references and indexes.
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