Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp.
Material type: TextPublication details: London : Palgrave Macmillan, 2017.Description: xxiv, 319 pages : illustrations ; 22 cmISBN:- 9781349949939
- HD69.B7 S74 2017
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HD69.B7 S74 2017 (Browse shelf(Opens below)) | 29998/19 | Available | MOOL19080007 |
Includes bibliographical references and index.
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