The KCAU Library

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1.
Deep branding on the Internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein and Edward H. Levine. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Roseville, Calif. : Prima Venture, c2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .B73 2000.
2.
Brand management : Verma, Harsh V, Text and cases / by Series: SAGE library in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excell Books ; 2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1255 .V47 2006.
3.
Deep branding on the Internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein and Edward H. Levine. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK. : Prima Venture, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .B73 2000, ...
4.
Principles of advertising & IMC / Tom Duncan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Burr Ridge : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .D846 2005.
5.
Brand management : strategies for competitive advantage / Subroto Sengupta. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.15 .S46 2005, ...
6.
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2003
Other title:
  • CRM handbook
Availability: Not available: Martin Oduor-Otieno Library: Checked out (1).
7.
Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. by Series: CIM professional
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1998
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69.B7 D45 1998.
8.
ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, c2005
Other title:
  • Profit brand
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HD69.B7 W73 2005, ...
9.
4-D branding : cracking the corporate code of the network economy / Thomas Gad & Richard Branson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nepal : Pearson Education Asia, 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69 .B7 G3 2001.
10.
Brand resilience : managing risk and recovery in a high-speed world / Jonathan R. Copulsky. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Palgrave Macmillan, 2011
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1255 .C67 2011.
11.
Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Palgrave Macmillan, 2017
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69.B7 S74 2017.
12.
Brand management : Tilde heding, Charlotte F. Knudtzen, Mogens Bjerre mastering research, theory and practice / by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge Taylor & Francis group ; 2020
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HD69 .B7 H43 2020.
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