The KCAU Library

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1.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, 2001
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .K636 2001. Martin Oduor-Otieno Library (2)Call number: HF5415 .K636 2001, ...
2.
Integrated Marketing communication : a strategic approach / M Joseph Sirgy & Don R. Rahtz by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage learning, 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.123 .S55 2001, ...
3.
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, 2001
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5827.95 .R67 2001. Martin Oduor-Otieno Library (2)Call number: HF5827.95 .R67 2001, ...
4.
The marketing plan : how to prepare and implement it / William M. Luther. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, 2001
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415 .L83 2001, ... KCA Kitengela Campus Library (2)Call number: HF5415 .L83 2001, ... Martin Oduor-Otieno Library (2)Call number: HF5415 .L83 2001, ...
5.
Introduction to travel and tourism marketing / editors, J.A. Bennett & J.W. Strydom. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lansdowne : Juta, 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: G155.A1 I588 2001.
6.
Principles of marketing / Geoffrey Randall. by Series: Principles of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson learning, 2001
Availability: Not available: Martin Oduor-Otieno Library: Checked out (1).
7.
Principles and practice of marketing / David Jobber. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, 2001
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .J5 2001. KCA Kitengela Campus Library (1)Call number: HF5415 .J5 2001. Martin Oduor-Otieno Library (2)Call number: HF5415 .J5 2001, ...
8.
Taking sides : clashing views on controversial issues ing marketing / barton Macchiette & Abhijit Roy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Connecticut : McGraw-Hill/Dushkin, 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .T35 2001.
9.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, 2001
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .K636 2001. Martin Oduor-Otieno Library (3)Call number: HF5415 .K636 2001, ...
10.
Applied strategic marketing / P. J. du Plessis, C. J. Jooste & J. W. Strydom by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Park Lane, Sandown : Heinemann, 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.135 .P58 2001.
11.
4-D branding : cracking the corporate code of the network economy / Thomas Gad & Richard Branson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nepal : Pearson Education Asia, 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69 .B7 G3 2001.
12.
E-service : 24 ways to keep your customers when the competition is just a click away / Ron Zemke, Tom Connellan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, American Management Association, 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.525 .Z46 2001, ...
13.
Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d' Amico. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western Thomson Learning 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF 5415 .Z54 2001.
14.
Principles of marketing / Philip Kotler, Gary Armstrong
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, 2001
Availability: No items available.
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