Integrated Marketing communication : a strategic approach / M Joseph Sirgy & Don R. Rahtz
Material type: TextPublication details: Australia : Cengage learning, 2001Description: 362 p. : ill. ; 24. cmISBN:- 9788131506547
- HF5415.123 .S55 2001
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Main Short | Martin Oduor-Otieno Library This item is located on the library ground floor | Non-fiction | HF5415.123 .S55 2001 (Browse shelf(Opens below)) | 18304/10 | Available | Z00036248 | |
Main Short | Martin Oduor-Otieno Library This item is located on the library ground floor | Non-fiction | HF5415.123 .S55 2001 (Browse shelf(Opens below)) | 20318/10 | Available | Z00038043 |
Includes bibliographical references and index
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