Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald.

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Material type: Text

TextSeries: CIM professionalPublication details: Oxford : Butterworth-Heinemann, 1998.Edition: 2nd edDescription: xiii, 430 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HD69.B7 D45 1998 (Browse shelf(Opens below))	6381/04	Available		KCA002531

Includes bibliographical references and index.

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