Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.Edition: 7th edDescription: xxxi, 592 p. ; col. ill. ; 29 cmISBN:- 8129700638
- Advertising : principles and practice
- 659.1 22
- HF5823 .W455 2003
Reviews from LibraryThing.com:
Item type | Current library | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Main Short | KCA Kisumu Campus | HF5823 .W455 2003 (Browse shelf(Opens below)) | 1073/05 | Available | Z00033049 |
Includes bibliographical references (p. 575-580) and index.
There are no comments on this title.