Advertising :
Wells, William, 1926-
Advertising : principles & practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett. - 7th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - xxxi, 592 p. ; col. ill. ; 29 cm.
Includes bibliographical references (p. 575-580) and index.
8129700638
2005047639
Advertising.
HF5823 / .W455 2003
659.1
Advertising : principles & practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett. - 7th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - xxxi, 592 p. ; col. ill. ; 29 cm.
Includes bibliographical references (p. 575-580) and index.
8129700638
2005047639
Advertising.
HF5823 / .W455 2003
659.1