The KCAU Library

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21.
The marketing research process / Len Tiu Wright and Margaret Crimp. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .W75 2000.
22.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education, 2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .M29 2004. Items available for reference: KCA Kisumu Campus: Not for loan (1)Call number: REF HF5415.2 .M29 2004.
23.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .K636 2006.
24.
Services marketing / K. Rama Mohana Rao. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson. 2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .R35 2007. KCA Kitengela Campus Library (2)Call number: HF5415 .R35 2007, ... Martin Oduor-Otieno Library (2)Call number: HF5415 .R35 2007, ...
25.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk . by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S35 2004.
26.
The entrepreneural web : first, think like an e-business / Peter Small. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pearson Education, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5548.32 .S576 2000.
27.
4-D branding : cracking the corporate code of the network economy / Thomas Gad & Richard Branson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nepal : Pearson Education Asia, 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69 .B7 G3 2001.
28.
Marketing management / Jennifer Aaaker, Jim LAttin & Itamar Simonson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle river, N.J. : Pearson Custom Publishing, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .W5476 2000.
29.
The silk road to international marketing : profit and passion in global business / Tim Ambler and Chris Styles. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson Education, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .A435 2000, ...
30.
Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Pearson Education, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .K6314 2003.
31.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c1996
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: TX911.3 .M3 K68 1996.
32.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 14th ed. horizon edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson Education Limited, c2013
Availability: Items available for loan: KCA Kitengela Campus Library (5)Call number: HF5415. .K636 2013., ... Martin Oduor-Otieno Library (2)Call number: HF5415. .K636 2013., ... Not available: Martin Oduor-Otieno Library: Checked out (1).
33.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2011
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.13 .L5883 2011, ...
34.
Marketing communications : brands, experiences and participation / Chris Fill. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson Education, 2013
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.123 .F55 2013, ...
35.
E-marketing / Judy Strauss and Raymond Frost. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.1265 .S774 2009.
36.
Retail marketing management : principles and practice / Helen Goworek & Peter McGoldrick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson, 2015
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.13 .G67 2015. Martin Oduor-Otieno Library (3)Call number: HF5415.13 .G67 2015, ...
37.
Global marketing : a decision-oriented approach / Svend Hollensen. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson, 2014
Availability: Items available for loan: Town Campus Library (1)Call number: HF1416 .H65 2014. Martin Oduor-Otieno Library (3)Call number: HF1416 .H65 2014, ...
38.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson Education, c2016
Availability: Items available for loan: Martin Oduor-Otieno Library (6)Call number: HF5415.13 .K64 2016, ...
39.
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, 2015
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF1416 .K443 2015.
40.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: Seventeenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson Education Limited, 2018
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .K636 2018.
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